ALTAIRA STUDIOS

BRAND & GAME SYSTEM

A narrative-driven identity system developed for Altaira Studios and extended into The Foundation, where story informs both gameplay and visual design across every component.

Altaira Studios was built around the idea that story should guide every design decision. This approach carries through into The Foundation, where narrative shapes both the structure of the game and the visual system that supports it.

Brand Identity, Typography, Web Design, UX Design

space and planets brand asset

SYSTEM OVERVIEW

The identity is built as a structured system using typography, color, and pattern to create consistency across every application. Each element is designed to function independently while contributing to a cohesive whole.

LOGO SUITE

Altaira Studios Main Logo Altaira Studios Icon Logo Bandwagon Tertiary Logo

COLOR PALETTE

PRIMARY

PRIMARY

SECONDARY

SECONDARY

NEUTRAL

NEUTRAL

TYPOGRAPHY

Typography example with placeholder text

Lexend Zetta is used for headlines and subheads. Panoragraf is used for body copy and captions.

NARRATIVE-DRIVEN DESIGN

Ferrosol demonstrates how narrative directly informs both gameplay mechanics and visual structure. Environmental conditions, resource systems, and lore are translated into gameplay requirements and supporting visual elements throughout the experience.

planet infographic

REQUIRED RESEARCH

Extreme atmospheric heat requires specialized spacecraft technology before players can safely travel to Ferrosol.

RESOURCE PRODUCTION

Liquid metal harvested from Ferrosol’s lava oceans is transported off-world for processing due to the planet’s surface temperatures.

PORT AVAILABILITY & COST

Extreme environmental conditions limit available infrastructure around Ferrosol, increasing both operational costs and competition for access.

GAME SYSTEM

The Foundation’s game system was designed to merge strategic gameplay with immersive worldbuilding. I developed the structure and visual language behind the experience, creating cohesive systems across player mats, cards, resources, boards, and supporting materials to keep complex gameplay intuitive and approachable.

the Foundation board game materials mockup

IN PLAY

Gameplay sessions became a major part of the design process for The Foundation. Ongoing playtesting and iteration led to continuous refinements across boards, cards, player mats, and supporting materials, improving readability, balance, and the overall flow of play

Information hierarchy, iconography, and component layouts evolved alongside the game itself, helping shape a system that supports layered strategy while remaining intuitive and approachable at the table.

person Playing The Foundation group Playing The Foundation group Playing The Foundation Person Playing The Foundation group Playing The Foundation person Playing The Foundation

IN PROGRESS

The Foundation is currently in active development, with the system continuing to evolve as gameplay is refined and expanded. Each iteration informs adjustments to both structure and visual design, ensuring that the experience remains consistent as it grows. As co-founder and design lead, I continue to develop the system alongside gameplay, allowing both to evolve together. Support for the ongoing development of The Foundation is available here.